Our Vision
We believe that art is a universal language that transcends boundaries and touches hearts. For this reason, we strive to provide a creative and supportive environment for anyone seeking to develop their artistic skills and express themselves through art. Our goal is to be the first destination for those looking to ignite their creativity and enhance their artistic abilities, in order to build an innovative artistic community that brings together diverse talents, enriches culture and the arts within our society, and contributes to the flourishing of the Kingdom of Saudi Arabia through a growing artistic community driven by passion and talent.
Our Mission
Our mission is to offer high‑quality artistic courses and events designed for artists of all levels—from beginners to professionals—while providing the guidance and support each individual needs to reach their full potential in the world of art. “Sard” strives to create an inspiring and supportive environment for anyone seeking to explore and enhance their artistic skills, while encouraging the presentation of refined classical performances across various artistic fields, aiming to meet each individual’s aspirations and inspire creativity and expression.
Our Values
- Creativity: We encourage and support artistic expression and creativity in all its forms.
- Continuous Learning: We believe in the importance of ongoing learning and skill development.
- Community Growth: We strive to build a professional artistic community within the Kingdom.
About the Founder
Mr. Abdullah Saleh Al-Hudhaif, founder of Sard Cultural Center, is a pioneer in cultural initiatives. He launched his first project in 2016 under the name “Arbab Al-Hiraf Cultural.” The idea began when young hobbyists struggled to find a place that brought together their shared interests, leading to the opening of a small shop on Al-Yamamah Street in the city of Jeddah. In 2018, he opened the second branch in Al-Basateen district in Jeddah, and in 2019, he established ten historical houses in “Historic Jeddah,” transforming them into cultural centers—each with its own unique identity and charm. Among them are: “Ziryab House,” “Al-Hudhaif Museum,” “The Bohemian House,” “Hijaz House,” and “Al-Hudhaif House,” all centered around culture and the arts. In 2020, his initiatives expanded to include the “Lathribo” project in the heart of Al-Madinah Al-Munawwarah. In 2021, he established a cultural center in North Jeddah, and in 2022, he launched the “Yamam Cultural Platform” in Riyadh in collaboration with the King Abdulaziz Public Library—solidifying his role as one of the influential figures in the arts and music scene in Saudi Arabia.
